10. They’re intelligent, so speak to that.
Don’t speak down to them. Just make it easy to get on the same page as people who have attended church for years by saying, “This passage is near the middle of the Bible.”
You can be inclusive without being condescending.
11. They hate hypocrisy.
Enough said.
12. They love transparency.
When you share your weaknesses, everyone (including Christians) resonates.
13. They invite their friends if they like what they’re discovering.
They will be your best inviters if they love what you’re doing.
14. Their spiritual growth trajectory varies dramatically.
One size does not fit all. You need a flexible on ramp that allows people to hang in the shadows for a while as they make up their mind, and one that allows multiple jumping in points throughout the year.
15. Some want to be anonymous and some don’t.
So make your church friendly to both. Also see the previous point. This is huge.
What are you seing? What describes your friends and the people you’re reaching at your church? Let’s grow this list.