8. Too Much Information
The flip side of not enough information is too much information. You don’t need videos and information from an event you did five years ago on your website. Most people will never see that information. With that said, I would not suggest deleting those files or pages from your site. Instead, I would hide them by taking them off of menus. By doing this, you still have them access to the information if someone comes to you and asks if you if they’re available.
9. Confusing Layout
When your navigation isn’t laid out in a way that is easy for the unchurched person to understand, you communicate that their experience doesn’t matter to you. To fix this, make sure your menu items use easy to understand. Ask yourself, “If I knew nothing about this church, would I be able to find the information I need?”
10. Large Image File Sizes
This is the one technical thing I wanted to mention on here (besides the mobile friendly layout). Photos of your church are incredibly important for your website. But you have to make sure these photos are optimized for mobile viewing. This means the images you are uploading should be 100 KB in size or less. (Note: If it’s a full screen image for a splash page, it can be bigger but I would do everything I could to not go over 200 KB).
Brian Dodd is the director of new ministry relationships for Injoy Stewardship Relations, an organization that helps churches raise financial resources and create cultures of generosity. This article was originally published on Dodd’s blog, Brian Dodd on Leadership.
