Top-Down Approach
Outreach Magazine
• 06/15/2010
When Ambassador Church first came to Brea, Calif., 18 months ago, it employed a top-down approach to community outreach, working with city government, then schools, then local businesses, then families. Pastor Ray Chang met with a city council member to determine the city’s needs; partnered with a local school to volunteer and donate supplies; and joined with local grocery stores to provide Thanksgiving meals for several families.
“This broadened our reputation and influence in the community,” Chang says, “and we continue to keep in touch with some of the first families we helped.”
