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Research and Trends

Why Americans Go (and Don’t Go) to Church

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About 7 in 10 people who attend church no more than a few times a year identify with a religious group.

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Why America’s ‘Nones’ Don’t Identify With a Religion

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Pew Research: We recently asked a representative sample of more than 1,300 ‘nones’ why they choose not to identify with a religion.

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States With the Most At-Risk Youth

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WalletHub compared the 50 states and D.C. across 14 key indicators of youth risk. See the interactive map.

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Why People Stay at a Church—and Why They Leave

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LifeWay Research: The more people go to church, the more committed they are to attending their same church in the future.

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How Effective Is Your Donor Communication?

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Valuable insights from The Donor Mindset Study, a series of research reports about American charitable donors

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Multiracial Congregations Are on the Rise

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Baylor University: The percentage of Protestant churches that are multiracial tripled, from 4 percent in 1998 to 12 percent in 2012.

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5 Rather Surprising Findings About Growing and Declining Churches

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In The Unstuck Church Report, we’ve uncovered surprising findings about the trends in growing and declining churches.

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How a Personal Touch Drives Churchgoer Giving

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More than half of Protestant churchgoers say a personal connection inspired them to give money to a charity for the first time.

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Greeters and Gifts: How Churches Welcome Guests

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LifeWay Research: According to the study, the average pastor says their church does six different things to welcome guests.

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Even if They Don’t Go to Church, People Love VBS

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From it’s outset, VBS has been popular for kids and parents alike. Here’s the proof.

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