7 Simple Steps to Better Social Media

Does your church have a Facebook page? Yes. Is your youth group’s latest jam session on YouTube? Likely. Is your pastor featured on LinkedIn? Maybe. Who are your official church tweeters?

Uh, let’s form a committee for that.

If your church is like most, you have a social media presence, but your reach is like an octopus on roller skates—plenty of action with no forward momentum. Harness social media power using these tips.

It might seem counterintuitive to pastoral care, but millennials—the future of the church—are text-centric, often praying via digits.

Be a Facebook and Twitter troll. “Church” is happening everywhere. Find seeker- and believer-created Facebook pages and join the conversation. Similarly, track and use popular Twitter hashtags such as #Jesus, #prayer, #church and even #spirituality or #Allah.

Use the “check-in” feature on Facebook, Foursquare or Google to let people know you’re available for a chat at the nearby coffee shop or to remind them of a ministry meeting.

Make connection your primary social media goal. Sure, deep thoughts and Scriptures are important, but study after study has shown that people use social media to engage with others. That means discussion, not monologue. Save the sermon for Sunday morning.

Turn YouTube into a revival portal. Post videos of the good things happening at your church as a witness to God’s goodness.

Take advantage of online outreach tools. Websites such as StickyJesus.com, InternetEvangelismDay.com and ChurchMarketingSucks.com will help you maximize your tech time.

Develop churchwide social media guidelines. The best—and worst—thing about social media is it’s a free marketing tool anyone can use. Make sure your pastoral staff and leaders have a clear vision for social media’s purpose in your church. Even better: Hire a social media pastor.

How is your church leveraging social media? Add a comment below.

Find more technology outreach ideas »

Outreach Magazine
Outreach Magazinehttp://outreachmagazine.com

Outreach magazine publishes ideas, innovations, resources and stories to help church leaders reach their communities and change the world. Founded in January 2003 by church communications company Outreach Inc., Outreach is an award-winning, bimonthly periodical for church leadership and is available by subscription and on Amazon.com. Find out more at outreachmagazine.com

Fit for the Kingdom

The Lord prompted Reardon to think about combining Christian fellowship with fitness in order to create a new small group for men.

4 Reminders for Discouraged Parents

Parenting can be hard, so let these truths encourage you.

Lessons From the Early Church

The early church can show us that through patience and careful cultural discernment, we can navigate the torrents of modern culture.